Pillars of Engagement

Love of the Game represents a meeting of minds from across sport, science, business, technology and government. With an open-source approach to information sharing and an unwavering focus on driving actionable solutions, the initiative will address the following three pillars of engagement: Education Diagnosis Treatment Prevention


The Love of the Game aims to: • Reduce risk to players and speed recovery• Reduce risk of early onset dementia in athletes• Maintain sports as we know and love them• Reduce fear of taking part• Lengthen sporting careers• Encourage inter-sport collaboration on concussion-related issues

Our Mission

Protect the player. Protect the sport. We are an impassioned group of athletes, players, fans, medics and innovators, united by our love of sport and the desire to protect players of all ages from the potentially devastating impact of concussion and other head injuries, in so doing, we also protect the sports we love.


Love of the Game (LOTG) is a campaign to reduce concussion-related issues across sport. LOTG takes a solutions-based approach, it develops rapid actionable technologies that prevent, diagnose and treat head injuries in sport.